In 2020, 50% of web traffic comes from mobile, and almost 80% of Facebook users are on mobile. Those numbers will likely continue to increase, and it can be debated that mobile is more important than desktop, so it’s absolutely crucial your website is completely mobile-friendly.
Your Website Experience
Here are a few questions you need to ask yourself (or fix ASAP):
- How easily can users interact with your site?
- Is it too hard to exit out of pop-ups?
- Is everything spaced on one screen without having to move left or right?
- Is the text big enough to read on a small screen?
- Is there too much text? (mobile users are faster than desktop users and don’t want to read a book)
- Is the information you want them to know available right away?
- How fast does your mobile site load?
Even though we put an emphasis on your mobile site speed last in the list, it’s likely one of the most important aspects. 53% of mobile users leave a site that takes longer than 3 seconds to load, which means you could lose out on a lot of conversions. We recommend checking your mobile (and desktop) speed using the Page Speed Insight or the GTmetrix and following the suggestions they provide.
Testing Your Website
Too many websites have neglected their mobile aspect, and it’s no surprise why. If you are responsible for building your own website without hiring a developer, it’s likely you’ve done everything on your desktop. And we’re sure it looks great on desktop, while your mobile experience likely looks totally different.
One simply way to actually see what your site looks like on multiple devices is to simply right click -> inspect -> and change from responsive to other devices on the top left.
Google has a fantastic free report which can help you test your mobile-friendliness today. You’ll receive nice recommendations for you to implement changes or send to your developer.
A Mobile-First Site
If you know your audience is mostly on mobile, you should consider building a mobile-first site.
Mobile-first sites are built with mobile users in mind, and then desktop and tablet users. They are fast loading, include easy navigation and less text than desktop.
This guide by Search Engine Journal can help you to set up a seamless and successful mobile-first site.
Still have some questions about mobile friendly sites? Get in touch below!