- Toronto, Canada
Case Study: Dental Hygiene Continued Education
Client Goals: Increase revenue of their online and on-site courses and email list subscribers. Method: As this was a brand new account with no data we weren’t sure what kind of costs we were going to get. We started with a broad audiences and hyper targeted, problem focused ads that Results: We saw very high link CTRs over 2% and low CPCs under $1. Revenue increased in the first...
Case Study 1: Parking Reporters App
*4 months compared results Client Goal: Increase installs on iOS and Android and increase the amount of parking place violations for a brand new app in Germany. Method: Search, app, and youtube campaigns focused on certain audiences and focus on increasing conversions while slowly driving cost/conversion down. Results: 120% increase in installs and 100% decrease in cost per install,...
Case Study 4: Toddler and Kid’s US Formula Brand
Client Goal: Increase non-brand sales online, improve return on ad spend against lots of competition (pediasure, orgain, etc). Method: We researched new keywords that were less heavily bid on by competition, tested new campaign types and changed the ad copy to resonate with parents of toddlers. Results: Took over account in April 2021 and immediately saw an improvement in revenue of 50% with a...
Case Study 3: Magnets
*7 months compared to previous results Client Goal: Increase sales online, improve return on ad spend and increase impression share against giants like Amazon and Ebay. Method: We researched and used only specific keywords we saw less strong competition on and best sellers on websites through search and shopping ads, and made changes on website to improve conversion rates....
Case Study 2: Magnets
Client Goal:Increase average order values and revenue, while dominating the Canadian market for magnets.Method:We found holes that were missing in keywords and tested only specific audiences and devices with new keywords. We also changed the messaging based on competitors and customer service queries.Results:27% decrease in cost for a 31% increase in revenue, 13% increase in average order...
Case Study 1: Bedsheets
Client Goal:Increase ROAS (return on ad spend) from Google products so they were profitableMethod:We created specific landing pages, creative, video and built campaigns strategically where we thought we could increase ROAS.Results:Increase in ROAS from 2 to 4.7 and decrease in cost per new customer -33%! Mikki Loumann, Founder of Lyocello.com
Case Study 6: Leap-Educate Online Healthcare Education
Client Goal: Brand new e-learning platform looking for new-to-market strategy and generate leads. Method: We found a few specific audiences and ad copy/creatives that we expected to work well together. Through continuous testing within Facebook Ads, we also made some changes to the website to improve results. Results: A cost-per-lead (CPL) of $1.80 and a steady 20-30 leads per day for a...
Local Live In Care
*2019 VS 2018 results Client Goal: Increase visibility on google search locally and an increase sales. Method: Keyword research on keyword difficulty in their specific area, and bid according to their budget. We also managed bid adjustments to get the most out of specific areas and made our copy specific to locals and their needs. Results: 28% increase in conversions and an...
Local Senior In Home Care
* 2 months compared results Client Goal: Decrease high-cost recruitment leads and increase client care sales in a specific area with very high competition, all while having a lower budget. Method: Bid strategically on certain terms, manage keywords coming through and adjusting bids manually every day, and change ads for more quality client care focused clicks. Results: 27%...
