Decrease high-cost recruitment leads and increase client care sales in a specific area with very high competition, all while having a lower budget.
Method:
Bid strategically on certain terms, manage keywords coming through and adjusting bids manually every day, and change ads for more quality client care focused clicks.
Results:
27% increase in client phone calls and form fills, 22% decrease in cost-per-click and a 45% decrease in cost per conversion!
