Increase impression share of the market for main “in-home care” terms and increase ROI for both client and recruitment funnels.
Bid high on main terms with specific intent keywords, conducted extensive audience research and managed budgets where we saw the highest returns. We also changed our SEO to a more local approach and increased reviews.
For 2020, we needed to change our strategy and focus on generating phone calls during specific times.
Market impression share increased 52% and return-on-ad-spend increased 5X each year!