Case Study 6: Leap-Educate Online Healthcare Education

Client Goal:

Brand new e-learning platform looking for new-to-market strategy and generate leads.

Method:

We found a few specific audiences and ad copy/creatives that we expected to work well together. Through continuous testing within Facebook Ads, we also made some changes to the website to improve results.

Results:

A cost-per-lead (CPL) of $1.80 and a steady 20-30 leads per day for a successful launch day!