Case Study 4: Toddler and Kid’s US Formula Brand

Client Goal:

Increase non-brand sales online, improve return on ad spend against lots of competition (pediasure, orgain, etc).

Method:

We researched new keywords that were less heavily bid on by competition, tested new campaign types and changed the ad copy to resonate with parents of toddlers.

Results:

Took over account in April 2021 and immediately saw an improvement in revenue of 50% with a decrease in costs by 20%.