Case Study 3: National Senior Care Company

Client Goal:

Increase impression share of the market for main “in-home care” terms and increase ROI for both client and recruitment funnels.

Method:

Bid high on main terms with specific intent keywords, conducted extensive audience research and managed budgets where we saw the highest returns. We also changed our SEO to a more local approach and increased reviews. For 2020, we needed to change our strategy and focus on generating phone calls during specific times.

Results:

Market impression share increased 52% and return-on-ad-spend increased 5X each year!