Local Senior In Home Care

Client Goal:

Decrease high-cost recruitment leads and increase client care sales in a specific area with very high competition, all while having a lower budget.

Method:

Bid strategically on certain terms, manage keywords coming through and adjusting bids manually every day, and change ads for more quality client care focused clicks.

Results:

27% increase in client phone calls and form fills, 22% decrease in cost-per-click and a 45% decrease in cost per conversion!