Increase client care leads, decrease cost and decrease unwanted recruitment traffic.
Method:
We realized early on that we needed to clean the entire account, which meant remove unwanted conversion actions, control bids, settings, and keyword management.
We monitored the changes, researched the local area, and changed how we bid.
Results:
Huge jump in client-focused phone calls, and overall (client) conversion increase of 121%, decrease in cost for phone calls and form fills by 38%, and 11% increase in conversion rate on the website from ads.
