Case Study 2: Magnets

Client Goal:

Increase average order values and revenue, while dominating the Canadian market for magnets.

Method:

We found holes that were missing in keywords and tested only specific audiences and devices with new keywords. We also changed the messaging based on competitors and customer service queries.

Results:

27% decrease in cost for a 31% increase in revenue, 13% increase in average order value, and 12% increase in market impression share!