Top 6 Things Every Senior Care Company Needs To Have On Their Website

When it comes to building an online presence, your website plays a significant role. Having a user-friendly and search engine friendly website ensures higher visibility on the web. In order to boost website traffic, there are many things that need to be implemented. 


Depending on the type of care you provide, your digital marketing strategy can vary. A strategy that works for one business may not work for another. Therefore, in order to get the best out of your senior care business’ online marketing strategy, including improving your online conversion rates, it’s important to consider what your next ideal customer actually wants to see.


Many people think businesses like senior care don’t need a strong web presence. This couldn’t be further from the truth, and your next customer’s decision-maker is online. Growing and maintaining an online presence can benefit you in so many ways. For newbies, it can be difficult to figure out how to get started. There’s so much to digital marketing, starting from social media to getting your website ranking high on search engines. In this post, we are going to talk specifically about web presence for a senior care company, and what are the most important things you absolutely need to have.

1. Map of your service area

The first and most important thing you need to add on your website is the map of your business location. You might have noticed that businesses often add their physical location’s maps on their websites. Your business’ location is added on GMB (Google My Business), right? But that’s not enough. You need to add your business’ map location to your website to not only benefit your search engine optimisation (SEO), but it’s crucial that if someone is looking for a care company, they know you service a specific area. If not, they’re gone and on to a competitor who’s made it clear.



2. A strong “About Us” page

Another crucial thing a senior care company website needs to have is, well-written & strong about us page. “About Us” is the main page people will visit to know more about your business. For senior care companies, it’s where you need to establish trust. By showing your unique selling proposition, your offer, the story about your brand, photos of the team, and awards and recognitions, you are putting yourself in a good position to win new clients’ trust.


The About Us page is important because when new users come to your website, they aren’t just interested in the service you offer, they want to know about your brand as well and be able to trust you to take care of their loved ones. This page allows you to stand apart from your competitors and help you improve your brand image. People love stories. Do some storytelling to make it attractive and engaging.



3. On-Page Local SEO

When it comes to enhancing website visibility, SEO is so important. No matter how beautiful and attractive a website you have, if SEO is not implemented properly, you will see little to no organic search traffic and users. SEO can be divided into two main types – on-page and off-page. You need to maintain the ideal balance between both. Before you get started with off-page, make sure to have a strong on-page SEO score. Off-page is best done with a professional agency.

On-Page Local SEO includes optimised titles, descriptions, high word content, internal linking, local keyword research, site speed, and more. Neil Patel offers a great on-page SEO review here. Among various on-page factors, content is the most important one. If you lack a proper local keyword content strategy you should not expect immersive SEO results. This includes textual as well as visual content filled with keywords that you want to show up for when they’re searched. Think “Alzheimer’s Caregivers {Your Location}” or “Caregiver Agency {Your Location}”. Your location needs to be next to the core keyword so you don’t compete with a company that services nationally and would rank for just “Alzheimers Care”. On-page optimization helps search engines (like Google, Yahoo, Bing, etc.) understand what you’re all about, and the local aspect is very important for senior care businesses that only service certain areas.


4. Images showing the team in action

People connect with people. Another way you can set yourself apart from the rest of your competitors is by adding images showing your team in action. It’s all about how you connect with your website visitors. When you humanize your website by showing the faces of the team, this makes it easier for your website visitors to connect and trust. Apart from a strong about us page, showcasing a team image can also improve your business’ brand image.

Photos should be smiling faces and ideally also include seniors you’ve worked with as well. This will improve the trust factor users need from you in order to turn into customers.


5. Social proof

The days of not having multiple social media accounts as a business are over. As a senior care company, you might be providing the best service, but what if no one knows about it? This is when social proof comes into play. Some examples of social proof are reviews, testimonials, and photos from customers that you can include on Google My Business, Facebook, LinkedIn, Instagram, and more. 

92% of customers read online reviews and testimonials when considering a purchase, so it’s crucial you are always up to date. When people find positive reviews of any business, it helps to build trust and they are easier to convert. However, don’t run after fake reviews! They are quite easy to identify. Fake reviews may seem a quick win, but they don’t add much value and can even hurt in the long run. Therefore, focus on a long-term plan and ask for a review from all of your clients at least 30 days into the service. Then, publish them everywhere!



6. Your phone number

The number one thing any senior care company wants from their digital marketing is a phone call from a potential lead. Contact form fills are great, but by the time you are able to speak to a lead they may already be speaking with a competitor. You need to be fast and effective selling on the phone should always be your number one sales process.

Typically when someone comes to a website and the goal is for them to give you a call, your phone number should be big, bold, on the top right of your website, and sprinkled through your pages. Better would be if the color is different from your brand colors so it easily stands out as well. Let people know what they get when they call you as well! Tell them to “Call and speak with a registered nurse”, or “Call for a free assessment today”.



Final Thoughts

A website works as a 24/7 shop for your business. However, just creating a website is not enough. You need to figure out how you can drive more targeted people to the website and make them book a call or fill out a contact form.


Implementing the given tips won’t just help you drive more targeted visitors and potential clients to your website, but it will also increase conversion rates on paid advertising. This means more leads for less money.


Have questions about how you can improve your current website? Contact us below or request a free audit! We’re happy to take a look. 

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