Increase client care leads, decrease cost and decrease unwanted recruitment traffic.
We realized early on that we needed to clean the entire account, which meant remove unwanted conversion actions, control bids, settings, and keyword management.
We monitored the changes, researched the local area, and changed how we bid.
Huge jump in client-focused phone calls, decrease in cost for phone calls and form fills, and increase in conversion rate from ads.
The client is happy with the quality client leads we’ve continued to bring him without spending thousands on ad spend!
