2020 VS. 2019 results
Increase client care leads, decrease cost and decrease unwanted recruitment traffic.
We realized early on that we needed to clean the entire account, which meant remove unwanted conversion actions, control bids, settings, and keyword management.
We monitored the changes, researched the local area, and changed how we bid.
Huge jump in client-focused phone calls, and overall (client) conversion increase of 121%, decrease in cost for phone calls and form fills by 38%, and 11% increase in conversion rate on the website from ads.
2018 VS. 2019 results
2020 VS. 2019 results
Increase impression share of the market for main “in-home care” terms and increase ROI for both client and recruitment funnels.
Bid high on main terms with specific intent keywords, conducted extensive audience research and managed budgets where we saw the highest returns. We also changed our SEO to a more local approach and increased reviews.
For 2020, we needed to change our strategy and focus on generating phone calls during specific times.
Market impression share increased 52% and return-on-ad-spend increased 5X each year!
* 2 months compared results
Decrease high-cost recruitment leads and increase client care sales in a specific area with very high competition, all while having a lower budget.
Bid strategically on certain terms, manage keywords coming through and adjusting bids manually every day, and change ads for more quality client care focused clicks.
27% increase in client phone calls and form fills, 22% decrease in cost-per-click and a 45% decrease in cost per conversion!
*2019 VS 2018 results
Increase visibility on google search locally and an increase sales.
Keyword research on keyword difficulty in their specific area, and bid according to their budget. We also managed bid adjustments to get the most out of specific areas and made our copy specific to locals and their needs.
28% increase in conversions and an impression share of 74.50% of the local market, which led to a 50% increase in sales year-over-year.
Brand new e-learning platform looking for new-to-market strategy and generate leads.
We found a few specific audiences and ad copy/creatives that we expected to work well together. Through continuous testing within Facebook Ads, we also made some changes to the website to improve results.
A cost-per-lead (CPL) of $1.80 and a steady 20-30 leads per day for a successful launch day!
*7 months compared to previous results
Increase sales online, improve return on ad spend and increase impression share against giants like Amazon and Ebay.
We researched and used only specific keywords we saw less strong competition on and best sellers on websites through search and shopping ads, and made changes on website to improve conversion rates.
Increase in impression share 47% in a tough market with a decrease in cost per conversion and increase in sales by 300%!
Increase average order values and revenue, while dominating the Canadian market for magnets.
We found holes that were missing in keywords and tested only specific audiences and devices with new keywords. We also changed the messaging based on competitors and customer service queries.
27% decrease in cost for a 31% increase in revenue, 13% increase in average order value, and 12% increase in market impression share!
Increase non-brand sales online, improve return on ad spend against lots of competition (pediasure, orgain, etc).
We researched new keywords that were less heavily bid on by competition, tested new campaign types and changed the ad copy to resonate with parents of toddlers.
Took over account in April 2021 and immediately saw an improvement in revenue of 50% with a decrease in costs by 20%.
*4 months compared results
Increase installs on iOS and Android and increase the amount of parking place violations for a brand new app in Germany.
Search, app, and youtube campaigns focused on certain audiences and focus on increasing conversions while slowly driving cost/conversion down.
120% increase in installs and 100% decrease in cost per install, resulting in at least 12,000 euros more revenue.
